James Dixon-Box Appointed UK Government Disability & Access Ambassador for the Hospitality Industry

James Dixon-Box, Operations Director at the award-winning Marsham Court Hotel in Bournemouth, has been appointed by the UK Government as the new Disability & Access Ambassador for the Hospitality Industry.

In this national role, Mr Dixon-Box will work closely with businesses, industry leaders, and government bodies to improve accessibility and inclusion across the UK’s hospitality sector. His appointment recognises both his personal passion and professional commitment to championing equality, as well as the ongoing work at the Marsham Court Hotel to create a more inclusive and accessible experience for all guests.

“I am deeply honoured to be taking on this important role,” said Mr Dixon-Box. “Hospitality should be welcoming to everyone, and that means ensuring accessibility is embedded not just in facilities, but in attitudes and service. I look forward to collaborating with others in the industry to drive meaningful change.”

The Disability & Access Ambassador programme, supported by the Cabinet Office Disability Unit, brings together leaders across sectors to help businesses remove barriers and become more inclusive for disabled people. Mr Dixon-Box will be working with stakeholders across the country to share best practices, identify opportunities for improvement, and promote initiatives that enhance the customer experience for disabled guests and visitors.

Under his leadership, the Marsham Court Hotel has introduced a wide range of accessible features, including Changing Places facilities and adapted bedrooms, earning national recognition for its inclusive approach.

The appointment is seen as a significant step in highlighting the importance of accessibility within one of the UK’s most vibrant and diverse industries.