Double Success for Morebus at Prestigious National Awards

Morebus is celebrating a remarkable achievement after parent company Go South Coast was crowned Large Bus Operator of the Year and Morebus’ own general manager, Richard Wade, received the highly coveted Manager of the Year title at the national Route One Awards.

These two awards highlight the exceptional work taking place within Dorset’s public transport network. Go South Coast’s success reflects the dedication of teams across the region, including the outstanding performance of Morebus under the leadership of Richard Wade. His contribution has been instrumental in guiding the company through a period of rapid growth, particularly following the sudden expansion in 2022 when Yellow Buses ceased operations.

Today, Morebus delivers one of the most comprehensive and reliable bus networks across Bournemouth, Christchurch, Poole and the wider region.

A key factor in Morebus’ success has been its strong partnerships with local organisations and authorities. The company works closely with BCP Council and collaborates with a wide range of stakeholders, including local universities, hospitals, the National Trust, destination management groups, business improvement districts, community rail partnerships, and the New Forest National Park Authority. These relationships ensure services remain well-connected, customer-focused, and responsive to the needs of local communities, students, and visitors.

Customer satisfaction remains a cornerstone of Morebus’ achievements. A recent independent survey reported a satisfaction rating of 90 percent, one of the highest in the country, demonstrating the impact of the team’s ongoing commitment to delivering reliable and high-quality public transport.

The Route One Awards also paid tribute to the late Andrew Wickham MBE, former managing director of Go South Coast, who passed away earlier this year. His leadership, strategic insight, and dedication to improving local bus services left a lasting legacy across the region and the wider transport industry.

Morebus’ double win at the awards not only celebrates the hard work of its staff but also reinforces the company’s position as a leading public transport provider in the UK. These achievements reflect a collective effort to enhance bus travel across Dorset and ensure residents and visitors have access to dependable, sustainable, and well-connected services.

For more information about Morebus and its network of services, visit morebus.co.uk.