Poole Launches New Independent Shop Loyalty Scheme

Poole’s independent businesses unite to launch new local loyalty scheme, rewarding shoppers with cash back this Christmas

Independent businesses across The Dolphin Shopping Centre and Kingland Crescent have come together this Christmas to launch Town, a brand-new local loyalty scheme designed to support Poole’s high street and reward people for shopping independent.

Town gives consumers free cash back on every purchase made at participating local businesses. The aim is to drive footfall, increase local spending, and keep more money circulating within the Poole economy at a time when independent retailers face increasing pressure from online giants and national chains.

The initiative is being delivered in partnership with The Dolphin Centre, with every independent business in the centre and in Kingland Crescent taking part in the launch.

“Local high streets are the heart of our towns, but they’ve been under serious pressure in recent years,” said Josh Williams, Founder of Town.

“Town is designed to level the playing field by giving people a real incentive to shop with independent businesses. This Christmas, we want to make it easier and more rewarding for people to support real people instead of defaulting to Amazon and the big chains.”

How it works

Shoppers simply visit jointown.co.uk, sign up for free, and receive their Town Pass digital loyalty card. At any qualifying business in The Dolphin Centre or Kingland Crescent, they present their QR code when making a purchase to receive cash back and rewards directly through the Town platform.

There is no cost for customers to join and no complicated sign-up process for businesses,

making it one of the most accessible local loyalty initiatives launched in the region.

For businesses, Town provides:

- Increased footfall and visibility

- Additional incentive for repeat visits

- Inclusion in a town-wide Christmas campaign

- Support from digital advertising, PR and in-centre promotion

For shoppers, it means:

 - Free cash back

 - Discovering new local businesses

 - Supporting the Poole economy

- Making every Christmas purchase go further

Town has been created as a long-term solution for the future of the UK high street, with Poole acting as a flagship town model for a wider national expansion in 2026.

“Poole is the perfect place to start,” added Williams.

“It has an incredible community of independent businesses and a real sense of local pride. Our hope is that this becomes a blueprint for towns up and down the UK.”

Launch date: 1st December

Location: The Dolphin Shopping Centre & Kingland Crescent, Poole

Website: https://jointown.co.uk