New 14,000sqft Football Experience Centre Set to Open in Poole This July

FTY Lab is opening a new 14,000sqft interactive football centre in Poole this July, featuring advanced training technology, a sports bar, gaming zone and event spaces.

The FTY Lab, an innovative leader in interactive indoor football, are proud to announce their highly anticipated move to a new, state-of-the-art facility in Poole. Expanding from the current home, the new 14,000sqft centre will open to the public in early July, marking a significant milestone for the organisation and their sister company, Elite Skills Arena (ESA).

The relocation signifies a massive expansion for both entities. For ESA, the move facilitates the opening of a new 5,000sqft manufacturing warehouse, alongside a doubling of their corporate office space. For the community, the new FTY Lab promises a reimagined, immersive experience designed to accommodate all ages and ability levels.

"We’re incredibly excited to open the doors to the new FTY Lab this summer. Following five successful years in Branksome, extensive consultation with our customers, and significant investment into new areas of the facility, we’re proud to unveil a completely reimagined, state-of-the-art experience. We can’t wait to welcome you in."

– Sam Freeman, ESA Group CEO

The new FTY Lab will feature 15 advanced tech stations, including an interactive pitch, Padbol, and the renowned ICON training system. Beyond the pitch, the facility is designed as a destination for the whole family, featuring a fully licensed sports bar, set to screen major sporting events, as well as two purpose-built event rooms for parties and professional networking. One of the rooms will also act as a dedicated gaming room equipped with eight consoles ensuring entertainment for all visitors.

"We’re super excited to be opening our new site and starting this new chapter. This Centre is about more than football — it’s about bringing the local community together and creating opportunities for people of all ages and abilities to train, improve, and enjoy the game in a positive environment. We wanted to build a welcoming space where people can develop confidence, stay active, and share their passion for football. We’re proud to bring something fresh and exciting to the local community."

– Luke Whitley, FTY Manager

"FTY Lab is an incredible local business with international reach. I was delighted to visit them earlier this year with Small Business Minister Blair McDougall. The move to their new site in Poole is fantastic news. It shows they are going from strength to strength and offering something exciting for our community. Congratulations to Sam, Luke and the whole team.”

– Jessica Toale, MP for Bournemouth West

Opening Date: Friday 3rd July

Location: Unit 5, Sterte Road Industrial Estate, Poole, BH15 2AF

https://ftylab.com/