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Fired Up Collective Expands West Wessex Pub Company with Acquisition of The Old Beams at Ibsley

The Fired Up Collective announced the latest addition to its growing West Wessex Pub Company portfolio with the acquisition of The Old Beams at Ibsley, a stunning countryside pub set in the heart of the New Forest.

With 200 covers inside and an additional 150 outside, The Old Beams offers a unique opportunity to further establish the group’s reputation for delivering exceptional food, drink, and hospitality in characterful, historic venues.

Andy Lennox, founder of Fired Up Collective, commented: "The Old Beams is a fantastic addition to our portfolio, sitting perfectly with our vision for the West Wessex Pub Company. This is a pub has real heritage and soul, very much like our 3 other pubs - nestled in a great location, just outside Ringwood; we’re excited to build on its strong foundations whilst bringing our signature approach to great food, drink, and service that the FUC is know for.”

The acquisition aligns with the group’s continued expansion across the region, focusing on high-quality, community-led hospitality in iconic or historic locations. Plans for The Old Beams include a refreshed menu, a focus on premium local ingredients, and a carefully curated drinks offering, all while preserving the charm and character that make the pub a local favourite.

With this latest move, Fired Up Collective further strengthens its presence in the Dorset and Hampshires hospitality scene, reinforcing its commitment to delivering authentic pub experiences that balance tradition with innovation.

Lyndhurst

The New Forest Ashurst

About: Set amid stunning scenery, The New Forest in Ashurst delivers a genuine taste of the good life with a seasonal menu featuring locally sourced dishes and a bar stocked with both exciting new drinks and classic favourites.

Opening Times: Monday–Saturday 11:30 am–11:00 pm & Sunday 12:00 pm–10:00 pm

Menu: Click here

Book: 02380 292721

Address: The New Forest, Lyndhurst Road, Ashurst, Hampshire, SO40 7AA

Helpful Information:

Where to park: They have a free large car park

Are they family-friendly? Yes kids are welcome and they have a dedicated kids' menu available.

Are they dog-friendly? Yes, they're dog-friendly, welcoming dogs throughout their bar, restaurant, and garden areas.

Find out more
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