Finisterre Opens New Store in Poole

A Hub for Cold-Water Adventure and Coastal Community!

A fresh wave has rolled into Poole’s thriving independent retail scene, and it brings serious coastal credentials. The much-anticipated Finisterre store is now open at 8 Parr Street, right in the heart of buzzing Ashley Cross, ready to equip you for a life spent in and around the sea.

Built from the needs of hardy British surfers, Finisterre has been creating high-quality, responsibly made outerwear and accessories since 2003. From waterproof jackets and insulated layers to merino basewear and wetsuits designed with Yulex® natural rubber, the brand’s gear is made to endure, and made differently. Their commitment to sustainability runs through everything they do, from choosing low-impact fabrics to working with ethical manufacturers.

The Poole store marks a significant step for the brand as it expands its footprint along the South Coast.

“We’ve been hearing from our community for some time now about opening a store on the South Coast — and after a long search, we’ve finally found the perfect spot. Poole just felt right. It’s a place where we can grow the Finisterre community, connect with the local coastal crowd, and meet the rising demand for quality, functional gear built for the outdoors. We’re excited to open our doors and create a space where the brand and community can come together. Hope to see you there.” – Tom Kay, Founder of Finisterre

Step inside the new space and you’ll find it fully stocked with everything you need for outdoor adventures, year-round swims, and wild weather walks.

But it’s more than just a shop.

The Poole store features a flexible indoor space and a welcoming garden area, designed to host community events, talks, screenings, and meet-ups. It’s a place to gather, share stories, and celebrate life lived outdoors.

Finisterre Poole - 8 Parr Street, Poole, BH14 0JY

finisterre.com