From Basic Sunbeds To Personalised Tanning: Why Customers Expect More Than Ever

Rather than simply choosing the closest tanning salon, many are prioritising advanced tanning technology, personalised experiences, and reliable results, while also wanting studios that are easy to access and fit around busy lifestyles.

Across Total’s regions, Swindon, Chippenham, Bristol, Gloucester and Dorset, Consol Tanning has built a loyal customer following by combining modern tanning technology with accessible locations, free parking, flexible memberships and extended opening hours.

This year, the tanning brand is celebrating its 30th anniversary and preparing to open its 60th studio across the UK, reflecting growing demand for tanning experiences focused on technology, customer comfort and flexibility.

With studios open daily from 7am to 10pm, Consol is designed to work around customers’ schedules, whether they are fitting in a session before work, after the gym or ahead of a holiday, wedding, or special occasion.

But according to customers, convenience is only part of the story.

Why Are More People Choosing Advanced Tanning Salons?

As tanning technology evolves, customers are becoming more selective about where they tan.

Many customers are increasingly looking for controlled tanning environments where sessions can be tailored to their skin type, lifestyle, and tanning goals. Rather than relying on inconsistent outdoor tanning, controlled tanning environments allow customers to personalise session times, tanning intensity, and skincare, helping them get the most out of their tanning experience.

At Consol, first-time visitors complete a skin consultation to help identify the most suitable tanning approach for their skin type, while trained staff are on hand to support customers with tanning guidance, session planning, and product recommendations.

The business has also invested heavily in tanning technology, including specialist beds that are rarely found elsewhere in the UK.

Not All Sunbeds Are the Same

Modern tanning beds now offer far more than a standard tanning session.

Consol customers can choose from advanced Ergoline, megaSun and Luxura sunbeds, designed to suit different tanning preferences, comfort levels and schedules.

Among the technology available are Ergoline Elements beds, designed to create a more personalised tanning experience, alongside the megaSun K11 Air, described as the world’s first lay-down sunbed powered entirely by LED technology rather than traditional UV lamps.

The K11 Air combines advanced tanning with red beauty light technology, giving customers more choice over how they personalise their tanning experience. As tanning technology evolves, many customers are also increasingly looking for tanning environments that combine comfort, flexibility and skincare-focused features.

Rather than one type of sunbed being better than another, many regular tanners choose to mix different beds depending on their tanning goals, skin type and preferred experience.

Consol offers a range of lie-down and stand-up tanning options, with staff helping customers understand which beds may work best for their individual goals. For some, lie-down beds offer a more relaxing experience, while stand-up beds can provide a different tanning approach for customers looking to fit sessions around busy schedules.

According to the team at Consol, switching between beds can often help customers get the most from their tanning routine, depending on skin type, tanning preferences and desired results.

First-time visitors also receive guidance on tanning routines, skin consultations and safety advice, helping customers feel confident about choosing the right approach for them.

More Than Just a Tanning Session

Alongside tanning technology, skincare is becoming an increasingly important part of the tanning experience.

Consol stocks products from Devoted Creations, a specialist tanning skincare brand designed to help customers prepare, enhance and maintain their tan while caring for the skin.

The business has also developed its own skincare product, Boost, in partnership with Devoted Creations. Designed to help accelerate tanning results while supporting skin care and tan longevity, the range has become part of Consol’s wider focus on helping customers get the most from each session.

Combined with skin consultations, advanced tanning technology and personalised tanning options, many customers are increasingly seeking a more tailored tanning experience that works for their skin type and goals.

Customer reviews regularly highlight the cleanliness of the studios, quality of equipment and knowledgeable staff.

One customer described Consol as “heaven on earth”, praising the variety of tanning beds, modern technology and membership options, while another called the studios “spotless and well run”, highlighting the welcoming and helpful team.

As tanning expectations continue to evolve, customers are increasingly seeking experiences that combine convenience, advanced technology and trusted expertise.

New to Consol Tanning?

For first-time visitors, getting started is simple.

Customers can sign up through the Consol app, complete a skin consultation and access studios using QR code technology. Consol also regularly offers introductory tanning packages, memberships and exclusive offers for new customers. Visit their website HERE!